<p>Blueberry and Neon Blast sit at the bottom of Killa’s UK sales rankings, at 12% and 9% respectively. Between them they account for roughly a fifth of total range sales – the smallest combined share of any pair of products in the lineup. This article looks at both honestly, including why they sell less than Energy, Cold Mint, and Melon, and who they are still worth trying for.</p>
<h2>Killa Blueberry</h2>
<p>Blueberry leans tart rather than sweet, which is a deliberate choice that distinguishes it from how a lot of berry-flavoured nicotine pouches are formulated. Most blueberry options in the broader market go heavily sweet, chasing a jam-like or candy-adjacent profile. Killa’s version keeps more of the natural tartness associated with actual blueberries, which makes it a more credible fruit flavour but also a less immediately approachable one for users expecting straightforward sweetness.</p>
<p>This is likely part of why it sits at 12% rather than competing with Melon’s 17%. Tart flavours are a more specific preference than sweet ones, and the audience for a genuinely tart berry pouch is smaller than the audience for an easier, sweeter fruit option. Within that smaller audience, though, Blueberry performs well – it is not a weak product, it simply targets a narrower taste preference.</p>
<h2>Killa Neon Blast</h2>
<p>Neon Blast is the most candy-forward flavour in the range – a mixed, bright fruit profile that leans into artificial-tasting sweetness more deliberately than anything else Killa makes. The name itself signals the intent: this is not trying to replicate a specific real fruit, it is built around the kind of bold, slightly synthetic sweetness associated with sour candy or energy drink mixers.</p>
<p>At 9% of sales, it is the least purchased Killa product. That figure reflects a genuinely smaller potential audience rather than a quality failure – the flavour is consistent and well-executed within what it is trying to be, but “mixed candy fruit” is a more polarising flavour direction than mint, melon, or even the more conventional berry profile of Blueberry.</p>
<table>
<thead>
<tr><th>Feature</th><th>Blueberry</th><th>Neon Blast</th></tr>
</thead>
<tbody>
<tr><td>Strength</td><td>16mg</td><td>16mg</td></tr>
<tr><td>Flavour character</td><td>Tart, natural berry</td><td>Sweet, candy-forward mixed fruit</td></tr>
<tr><td>UK sales share</td><td>12%</td><td>9%</td></tr>
<tr><td>Rating</td><td>⭐⭐⭐</td><td>⭐⭐</td></tr>
<tr><td>Best for</td><td>Tart fruit preference</td><td>Sweet candy preference</td></tr>
</tbody>
</table>
<h2>Should You Try Either of Them First?</h2>
<p>No. For a first Killa purchase, Energy or Cold Mint give the clearest picture of what the brand does well, and both have substantially larger and more consistent positive feedback. Blueberry and Neon Blast are worth exploring once you have a reference point for the brand and know whether you specifically lean tart or sweet in your flavour preference.</p>
<p>Both are available through <a href=”https://nicocharge.com/product-category/nicotinepouches/killa/” target=”_blank”>Nicocharge alongside the full Killa range</a>, next-day UK delivery. Code <strong>KILLA10</strong> gives 10% off at checkout.</p>